Starting a business with limited resources is challenging. You may have a vast industry experience and a network of contacts that will facilitate your initial growth, but being diligent in all the low cost ways to promote your business is also paramount. In an exceedingly global economic climate, a lot of the marketing efforts of companies have shifted to the digital world. Internet marketing is one way to grow your business when you are on a tight budget. You should get involved in your local community and see what works best for your business model. Here are a few small business growth tips:
One of the most important ways to get more exposure for your brand is to have a consistent presence in the virtual world. A professional website with a company blogwhere you post articles about your company and industry is one of the most cost-efficient ways to delight current and future customers. Write about challenges from your company’s day-to-day, solutions to customer issues, fixes on vendor inconsistencies. Showing your customers that you are constantly looking for solutions makes you a trusted thought leader and most likely choice when they have to make a purchase.
Another very useful way to grow your potential audience is speaking at industry events. Being outgoing and putting your company on the front lines by offering insightful information about how you do things differently improves the image of your business. Mingling with other small business owners and listening to their approaches can create lasting relationships and future collaborations on projects. These connections can generate leads that you can convert to customers.
Work in a Serviced Office Space
There are many advantages to serviced office space. First, you don’t have to manage the office. In most cases, the office will come completely furnished, with all-inclusive services. All you need to
do is show up, the staff takes care of everything you need. With a serviced office space, you will be given the opportunity to secure a prestigious address at a cost far less then as if you leased directly from the landlord. It is also important to note that you can commit to short terms. With a direct lease, you would need to commit to far greater terms. Most importantly, at workplaces like Workspace by Rockefeller Group, you are surrounded by like-minded business professionals. Not only does this provided a sense of motivation, but also it is the ideal platform for organic networking on a daily basis
Hire an Intern
When you are implementing your social media campaign, content strategy or email marketing efforts it is often a good idea to hire a student interested in gaining experience in your industry. Interns are a good way to expand your efforts while helping a student to get some hands on experience. You can structure your efforts in detailed guidelines and have them execute the day-to-day campaigns. That way you have an extra hand at a low cost and save time so you can focus on operations.
Ask for Referrals
A great way to gain more customers is to ask your existing ones to invite their friends to join and offer them some kind of a perk in return, like a one-month free subscription, a complimentary cookbook, or behind the scenes access. People love to get free gifts and tend to spread the word when that is a possibility. That way you turn your loyal customers into promoters of your business.